Applebaum is a brand identity firm specializing in name development, branding systems, and marketing communications. We have been helping clients create successful identities for new products, companies, and services since 1982.

Brand Identity Services

  • Name development programs
    • Corporate
    • Brand
    • Sub-brand
    • Line extension
    • Platform
    • Flavor / Variant
    • Ingredient
  • Corporate / product visual identity programs
    • Logo development
    • Brand look and feel
    • Packaging design
    • Marketing communications
  • Brand architecture systems
  • Positioning and branding strategy
  • Descriptors
  • Trademark, corporate identity, and domain name screenings
  • Linguistic evaluations
  • Taglines