The Name Behind the Names.

Applebaum Associates Inc is a brand identity firm specializing in name and visual identity development. Since 1982 we have been working with the world's leading companies creating names and marketing identities for new products, corporate entities, and services.

To compete and be successful you need the right name. One that encompasses and projects the brand or corporate image, speaks to your target audiences, works effectively within the brand architecture, and carries your equity into the future.

The team at Applebaum has the expertise and talent to make that happen. We listen intently and ask provocative questions until we get to the core of what your brand and business is all about. We bring fresh insights and find clear and effective solutions to tough branding issues that may be difficult to do when you're living it everyday. Then, with a well thought out strategy, plus insight and creativity, Applebaum goes beyond the usual to develop brand names and identities that meet the specific needs and goals of our clients.

The result is a brand that is a seamless integration of name, visual identity, and positioning—one that engages your customers in a meaningful way.

Our unique process and expertise is based on more than 25 years of experience as innovators in name development and branding. We work closely with each client to clearly define the strategic parameters for the project, then fully explore the name potential within that framework.

Our fee structure is fair and moderate, and our many clients will attest to the success of an Applebaum brand identity program.

Applebaum goes beyond the usual to develop brand names and identities that meet the specific needs and goals of our clients.