What We Deliver
The goal of every project we undertake is to create a memorable and distinctive identity. One that projects the brand or corporate image, is meaningful to the target audiences, supports the positioning, and can grow with your brand or company.
We believe deliverables should include much more than just a list of names or a cleverly constructed slide deck. Our process includes "ensureables" that are integral to each project: clarity, brand integrity, strategy, creativity, range, screening, consensus, results, and service.
Clarity
We begin with an in-depth orientation session to gather information, refine positioning, identify key communication objectives, brainstorm ideas, and finalize directions
Brand Integrity
We look at the bigger picture, ensuring that the brand architecture provides the necessary framework for clear communication and a strong brand identity
Strategy
We work with you to develop a naming strategy that meets both your short-term and long-term objectives
Creativity
Our uniquely experienced team explores the name potential for each project, going beyond the usual
Range
With a comprehensive approach, we develop a broad range of candidate names targeted to your key audiences
Screening
We provide a thorough in-house screen for US trademark registration conflicts, as well as international, domain, and corporate identity searches when appropriate
Consensus
Our process is designed from beginning to end to facilitate consensus-building among your team members
Results
We lead you through a presentation meeting that clients find refreshing, thought-provoking, and highly successful in identifying the right name for their product, service, or company
Service
With Applebaum, your project is the priority, you're working directly with the principals, and you receive attentive service that meets your specific needs and deadlines