Applebaum is a brand identity firm specializing in name development, branding systems, and marketing communications. We have been helping clients create successful identities for new products, companies, and services since 1982.

Featured Projects

Every brand identity project has unique challenges, and we address those with strategic insights and creativity, turning them into opportunities.

The name is a crucial opportunity to connect with your target. At Applebaum, the names we develop communicate on multiple levels to project the brand identity and meet your marketing objectives.

Click an image on the right for a selected case study of how the name we developed maximizes the brand potential. Use the submenu on the left to view by category.